Samsung Ushers in a New Era of Smart Living with 2025 Bespoke AI Appliance Launch in India

Samsung, a global leader in innovation, is set to revolutionize the Indian smart home landscape with the highly anticipated launch of its 2025 Bespoke AI appliance range. Unveiling on June 25th, this new lineup of intelligent refrigerators, washing machines, and air conditioners promises to transform daily living for Indian households by integrating cutting-edge Artificial Intelligence to deliver unparalleled convenience, energy efficiency, and personalized experiences.

The Indian smart home market is experiencing a significant surge, with a projected CAGR of 30% from 2025 to 2030, reaching an estimated USD 19.31 billion by 2030. This growth is driven by increasing digital literacy, urbanization, and a growing desire for automated living. Samsung’s latest offering directly addresses these evolving consumer demands, positioning itself at the forefront of this technological shift.

The Power of Bespoke AI: Beyond Automation

At the heart of the 2025 Bespoke AI range lies an advanced AI engine designed to learn and adapt to individual user patterns. This goes beyond simple automation, enabling appliances to proactively optimize their performance and offer truly personalized features.

Key highlights of the 2025 Bespoke AI appliance range include:

• Intelligent Energy Optimization: A major focus for Indian consumers is energy efficiency, and Samsung’s Bespoke AI appliances deliver precisely that.
  • Refrigerators: Equipped with AI Energy Mode, these refrigerators analyze usage patterns, door opening frequency, and even predict internal temperature changes to intelligently adjust cooling zones and optimize energy consumption. This can lead to significant savings on electricity bills. Some models also feature “AI Vision Inside” that recognizes grocery items, tracks inventory, and can even suggest recipes based on available ingredients, further reducing food waste.
  • Washing Machines: The AI Wash feature in Samsung’s top-load washing machines is a game-changer for laundry. It intelligently detects load size, fabric type, and even dirt levels, automatically adjusting water, detergent, and wash cycles for optimal cleaning results with minimal waste. Features like hygiene steam and auto tub cleaning also cater to specific cleanliness concerns in Indian households.
  • Air Conditioners: AI-powered climate control in Bespoke ACs learns user schedules and temperature preferences. This allows them to optimize cooling cycles, ensuring maximum comfort while significantly reducing energy usage, potentially by up to 30%. Features like “AI Wind-Free™” provide comfortable cooling without direct drafts, and “Welcome Cooling” can even pre-cool your home as you approach.
• Personalized Living Experience: The Bespoke AI appliances are designed to be an integral part of a seamless, intelligent home ecosystem.
  • Adaptive Learning: These appliances learn user habits over time, providing a customized experience that anticipates needs. For example, your AC might pre-cool your room before you arrive home from work.
  • Voice Interaction: With two-way natural voice interaction, users can communicate with their appliances like virtual assistants, making control effortless and intuitive.
  • SmartThings Integration: All Bespoke AI appliances connect seamlessly through Samsung’s SmartThings platform. This allows for centralized control, real-time updates, and the ability to monitor and manage multiple devices from a single smartphone app. The SmartThings app also offers features like Map View for a virtual 3D representation of the home, enhancing control and monitoring.
  • Intuitive Displays: Many of the new appliances come with smart, intuitive displays that provide real-time updates and allow for control of other connected devices within the SmartThings ecosystem.
• Enhanced Security and Durability: Samsung is also prioritizing data privacy and product longevity.
  • Samsung Knox Security: Similar to Samsung’s Galaxy smartphones, the Bespoke AI appliances are protected by Samsung Knox security, safeguarding user and appliance data. Knox Vault and Trust Chain are being applied to devices, ensuring secure connections and real-time security status monitoring.
  • Robust Build Quality: Features like Durafin™ Ultra coating in ACs protect heat exchangers from corrosion, ensuring long-term performance and durability.

Samsung’s Vision for the Indian Smart Home

This launch is a significant step in Samsung’s broader strategy to integrate AI across its product portfolio, from mobile devices to home appliances. By offering localized AI features, including support for nine Indian languages and customized cooling options tailored to the Indian climate, Samsung is demonstrating its commitment to the unique needs of the Indian market.

“With its 2025 Bespoke AI range, Samsung is committed to transforming homes into truly smart, secure, and energy-efficient spaces that respond proactively to consumer needs, making home living simpler and seamlessly connected,” said a Samsung spokesperson.

To make these advanced appliances more accessible, Samsung has also expanded its Samsung Finance+ digital lending program, offering quick loan approvals and flexible EMI options for the Bespoke AI range.

As India embraces a new era of smart living, Samsung’s 2025 Bespoke AI appliances are poised to set a new benchmark for intelligent home solutions, promising a future where homes are not just connected, but truly intelligent and intuitive. Indian consumers can look forward to experiencing this transformative technology starting June 25th.